about Ifetayo ADvisors

Ifetayo Advisors is a consulting practice rooted in collaboration, imagination, and the belief that we contain multitudes.

This work emerges at the intersections—where environmental health meets social justice, where data meets somatics, where grief dances with joy. Ifetayo Advisors holds space for the challenges of our material reality and the possibility of a better tomorrow, helping individuals, teams, and organizations translate their deepest values into methodical, imaginative strategies for long-term impact.

The approach draws from intuitive decision-making, careful exploration of data, and the wisdom of natural ecosystems. Guided by principles of Kujichagulia (self-determination) and Ujima (collective work and responsibility), the practice helps you identify your patterns, pull together your multitudes, and plan a way forward that honors both alignment and transformation.

• Event Planning and coordination

  • Conferences

  • Strategic Planning Meetings

  • Retreats

  • Seasonal gatherings

  • 1-on-1 Hype sessions

  • Dinner parties and more

Weaving patterns &
Praxis through Services

Gathering

Advising

Building

• Philanthropic Strategy across Environment/Climate Justice, Pathway Programs/Leadership Development, CBPR, Community Organizing, and Capacity Building

• CBPR/Participatory Research

• Environmental Health/Environmental Justice/Climate Justice

• Translating Science for Policy and Practice

• Philanthropic strategy - ecosystem analysis and recommendations

• Research Project Design

• Project Direction/Management and Coordination

• Strategic Planning

• Decluttering and Intuitive Design Processes

Ogonnaya Dotson Newman

Patternist, traveler, dreamer, joy doula, driving energy of ifetayo advisors

Ogonnaya Dotson Newman founded Ifetayo Advisors after over 25 years working at the intersections of environmental health, social justice, and community empowerment. As a creative entrepreneur, joy/grief doula, advocate, and grantmaker, she supports organizations and individuals through intuitive decision-making with careful attention to both data and culture.

Most recently, Ogonnaya served as a senior program officer at The JPB Foundation (now Freedom Together Foundation), leading a portfolio focused on detoxifying natural systems and eliminating indoor and outdoor pollutants. She brought decades of experience in community-based participatory research and environmental justice organizing to that work.

She holds a Master's in Public Health with a focus on Environmental Health and currently serves on the advisory board of Counterstream and the boards of the Strozzi Institute for Somatics and the Environmental Grantmakers Association. She's an auntie/hype lady, avid traveler, and patternist whose curiosity drives her exploration of the world. Her work invites others to reflect, release, rejoice, and flow with the shifting tapestries of life.

Photo by Laquann Dawson during Craft and Release 003: Love